Wella Professionals Koleston Perfect ME+ 44/0 Pure Naturals Permanent Hair Colour, 60ml

What It Does:

• Delivers intense medium brown colour with natural depth and a luminous shine.

• Provides up to 100% grey hair coverage with long-lasting results.

• Infused with ME+ Technology to reduce the risk of developing new hair dye allergies.

• Less hair damage with every use, thanks to Pure Balance Technology.

• Ideal for professional use in salons.

Why You'll Love It:

• Reduced risk of allergic reactions due to ME+ innovation.

• Delivers pure, balanced colour with high shine.

• Even colour result from roots to tips.

• Creamy texture allows smooth application and professional precision.

• Trusted by stylists worldwide for reliable, vibrant results.

Volume/Quantity:

• 60ml tube – ideal for full-head colour or root touch-ups.

Skin Type / Hair Concerns:

• Suitable for clients with sensitive scalps (always perform a patch test 48 hours before use).

• Ideal for those with grey hair or looking for full coverage and rich colour payoff.

Certifications / Claims:

• ✔️ Up to 100% grey coverage.

• ✔️ ME+ reduces the risk of new allergies.

• ✔️ Less hair damage after every application.

• ✔️ Pure, intense colour with shine and longevity.

Features & Benefits:

• ME+ Technology: Reduces allergy risk compared to standard hair dyes.

• Pure Balance Technology: Minimises formation of free radicals for vibrant results.

• Professional Cream Formula: Easy to apply, consistent results.

• Long-Lasting Colour: Doesn’t fade easily and keeps its brilliance.

Ingredients:

Aqua/Water/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulfate, Steareth-200, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum/Fragrance, 2-Methylresorcinol, CI 77891/Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Amino-6-Chloro-4-Nitrophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.

Ingredient Benefits:

• Cetearyl Alcohol: Smoothens and softens hair.

• Ammonia: Opens cuticle for deep pigment penetration.

• Propylene Glycol: Retains moisture and improves spreadability.

• Ascorbic Acid: Acts as antioxidant and colour stabiliser.

• Resorcinol: Plays a key role in colour development.

How to Use It:

1. Mix with Welloxon Perfect Developer (1:1 ratio).

2. Apply to dry, unwashed hair.

3. Leave for 30–40 minutes depending on the desired colour intensity.

4. Rinse thoroughly and shampoo with a colour-safe product.

5. Condition the hair for smooth finish and shine.

Claimed Results:

• Vibrant, deep medium brown hair colour.

• 100% grey hair coverage.

• Enhanced shine and longevity.

• Less hair damage with repeated use.