What It Does
This professional shampoo is formulated for straightened or chemically-treated hair. The sulfate-free cleansing system with Pro-Keratin and Incell molecules gently cleanses while supporting smoother texture and improved manageability.
Why You’ll Love It
You’ll appreciate the gentle, professional-grade formula that supports treated hair with careful cleansing and smoothing action. Ideal for those with straightened or processed hair looking for a refined at-home haircare shampoo experience.
Volume / Quantity
1.5 litres
Hair Type / Concerns
Suitable for straightened hair, color-treated hair, chemically processed hair or hair that requires smoother texture and gentle cleansing.
Certifications / Brand Assurance
• Trusted salon hair-care brand
• Developed under L'Oreal global quality standards
• Sulfate-free formula designed for treated hair
Features & Benefits
• Sulfate-free cleansing for straightened or processed hair
• Helps support smoother texture and better manageability
• Professional salon-grade formula for at-home use
• Suitable for large-volume use when size is specified
• Gentle enough for frequent use on treated hair
Ingredients
Water (Aqua), Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Polyquaternium-10, Tocopherol, Arginine, Propylene Glycol, Capric Triglyceride, Cetrimonium Chloride, Amodimethicone, Limonene, Linalool, Benzyl Alcohol, Benzyl Salicylate, Geraniol, Citronellol, Butylphenyl Methylpropional, CI 19140, CI 15985.
Ingredient Benefits
• Mild surfactants help cleanse hair without harsh sulfates
• Polyquaternium-10 and conditioning agents help improve detangling and smoother feel
• Pro-Keratin and Incell molecules help support fiber integrity and smoother texture
• Fragrance and cosmetic esters enhance the user experience
How to Use
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Thoroughly wet hair with water.
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Apply a suitable amount of the shampoo to scalp and lengths.
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Gently massage into the hair and scalp.
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Rinse thoroughly with water.
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For best results, follow with a compatible conditioner or masque designed for treated hair.
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Use regularly in your hair-care routine for straightened or processed hair.
Claimed Results
With consistent use, hair feels more manageable, appears smoother and supports a refined texture tailored for straightened or chemically-treated hair.
